SAMSUNG UE50U8072FUXXH Crystal UHD Smart TV, 50"

In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung's PurColour improves the quality of any image, uncovers hidden details and helps show your content's true colours.

Inspired by aircraft design, the TV features a refined metal frame. Only one sheet of metal is used for the thin frame, ensuring a truly immersive experience.

One UI Tizen delivers a personalized screen experience. Samsung Tizen OS delivers all the latest Samsung features. Your experience is always protected, with Samsung Knox on all compatible SmartThings devices. One UI Tizen also supports Tizen OS upgrades for up to 7 years.

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Your privacy is protected on Samsung TVs. Your sensitive data, such as PINs or passwords, is protected by multiple layers. In addition, Samsung Knox Security protects home IoT devices connected to your TV and automatically blocks unauthorized malicious apps or access to phishing websites. Samsung’s security team also keeps your TV safe with continuous updates.

Stay one step ahead with clear picture and smooth performance. Samsung's Crystal UHD TVs incorporate Motion Xcelerator and Auto Game Mode (ALLM) technologies, which optimize frame flow, contrast ratios, sharpness and color gradations for any type of game and noticeably increase responsiveness - for smooth, natural motion blur free.

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.