SAMSUNG QE98Q7FAAUXXH QLED 4K Smart AI TV, 98"

Samsung Vision AI is the new artificial intelligence platform of Samsung TVs that turns the TV into a "smart partner" as it offers you resolution, color, HDR & sound enhancement using neural networks, while providing you with smart functions such as on-screen face/object recognition, automatic subtitle translation in real time, creation of custom backgrounds and the ability to control it via gestures from GalaxyWatch. In addition, the TV can now function as a smart home control center as it detects noises from pets or children, shows statistics and notifications via the SmartThings app or directly on the screen.

The Q4 AI Processor is the new artificial intelligence processor of Samsung QLED TVs and is designed for a premium picture/sound experience on 4K Smart TVs with AI. Q4AI automatically upscales lower resolution content to 4K quality, using multiple neural networks for instant image enhancement – regardless of the original resolution, while adjusting the image (contrast, colors such as Pantone validation) and sound based on the type of content – e.g. natural skin in movies or dynamic balance in games and series. In addition, it ensures full and vivid colors, even at high brightness, thanks to Quantum Dot technology and offers spatial sound that follows the movement on the screen (object tracking) and coordinates the TV with compatible soundbars for a richer experience.

Make everything you watch truly spectacular. With 100% Colour Volume, you’ll get the widest range of true-to-life colours  – no matter what conditions you’re watching TV in. Quantum Dot display technology, unlike others, is able to transform light into breath-taking colour that'll look just as impressive ten years down the line. In fact, we guarantee it.

Color Booster Pro on new Samsung TVs that support VisionAI is an artificial intelligence (AI) feature designed to dynamically enhance the color performance of each scene in real time, resulting in a more vivid, rich and highly dynamic image as it gives greater brightness to highlights and clearer depiction of details, without the need for manual color or scale adjustment.

Experience incredible picture detail with vibrant colour in everything you watch – just as the directors intended. HDR10+ fine-tunes every scene and brings out every delicate detail, even in those dark shadows and bright highlights. You’ll finally see exactly what’s lurking in the shadows of that terrifying scene – and witness the true beauty within that sun-soaked beach.

PANTONE certification certifies the accurate display of 2,030 PANTONE colors and 110 new skin tones. So you can enjoy accurate, realistic viewing experience.

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Stay one step ahead with clear picture and smooth performance. Samsung's Crystal UHD TVs incorporate Motion Xcelerator and Auto Game Mode (ALLM) technologies, which optimize frame flow, contrast ratios, sharpness and color gradations for any type of game and noticeably increase responsiveness - for smooth, natural motion blur free.

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

One UI Tizen delivers a personalized screen experience. Samsung Tizen OS delivers all the latest Samsung features. Your experience is always protected, with Samsung Knox on all compatible SmartThings devices. One UI Tizen also supports Tizen OS upgrades for up to 7 years.

Your privacy is protected on Samsung TVs. Your sensitive data, such as PINs or passwords, is protected by multiple layers. In addition, Samsung Knox Security protects home IoT devices connected to your TV and automatically blocks unauthorized malicious apps or access to phishing websites. Samsung’s security team also keeps your TV safe with continuous updates.

Say goodbye to disposable batteries with the SolarCell Remote equipped with a solar panel on the back. The built-in microphone also facilitates Voice Assistant operation.