SAMSUNG QE77S85FAEXXH OLED S85F 4K Smart TV, 77"

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.

No more struggling to make out what's happening on the screen. Discover the true beauty of every scene - just as the creators intended. It's all thanks to remarkable HDR brightness that brings rich blacks, bright lights and deep contrast. And with Adaptive HDR10+, every frame is optimized to perfection, so you can enjoy exceptional detail in every movie.

Get the front row experience that feels like concert hall acoustics. The Samsung TV provides the ultimate cinematic experience with multi-channel TV speakers, so you can feel part of the action with sound directed from every angle. Plus wirelessly add a Samsung Soundbar to your TV to further enhance sound quality using Wi-Fi, with no need to trailing cables.

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

PANTONE certification certifies the accurate display of 2,030 PANTONE colors and 110 new skin tones. So you can enjoy accurate, realistic viewing experience.

Our advanced 4K OLED Processor takes ordinary picture and makes it extraordinary. Thanks to self-illuminating pixels, you can enjoy a naturally bright and colourful picture every time. The Samsung OLED TV works in tandem with the mighty AI-powered processor to deliver superb contrast and our sharp 4K picture. The finished result is a cinematic picture detail that’ll take your breath away.

Real Depth Enhancer mirrors the way human eyes process depth by increasing foreground contrast. So when you're watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as is.

Color Booster Pro on new Samsung TVs that support VisionAI is an artificial intelligence (AI) feature designed to dynamically enhance the color performance of each scene in real time, resulting in a more vivid, rich and highly dynamic image as it gives greater brightness to highlights and clearer depiction of details, without the need for manual color or scale adjustment.

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.

By recognizing bright daylight or ambient lighting, the NQ AI Processor adjusts the visibility of dark scenes accordingly. Enjoy vivid HDR images with enhanced brightness and color settings for a rich, immersive viewing experience.

With motion settings, Motion Xcelerator 120Hz offers amazing motion performance to support VRR games up to 120Hz, to overwhelm the enemy, even at very high speeds.

Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Samsung TVs feature AMD Freesync™ core technology, which prevents image tearing and stuttering. So you can enjoy a smooth HDR gaming experience on your TV.

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Samsung Vision AI is the new artificial intelligence platform of Samsung TVs that turns the TV into a "smart partner" as it offers you resolution, color, HDR & sound enhancement using neural networks, while providing you with smart functions such as on-screen face/object recognition, automatic subtitle translation in real time, creation of custom backgrounds and the ability to control it via gestures from GalaxyWatch. In addition, the TV can now function as a smart home control center as it detects noises from pets or children, shows statistics and notifications via the SmartThings app or directly on the screen.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

AI-enhanced audio enhancement technology delivers crystal-clear dialogue by analyzing ambient sounds, voice clarity and background noise to isolate voices from other sounds. Enjoy an amazing audio experience with clear dialogue, even in noisy environments.

One UI Tizen delivers a personalized screen experience. Samsung Tizen OS delivers all the latest Samsung features. Your experience is always protected, with Samsung Knox on all compatible SmartThings devices. One UI Tizen also supports Tizen OS upgrades for up to 7 years.